Bottom Line? If You Don’t Get Called In, You Can’t Show Them Your Acting Skills. Are You Finally Ready To Find Out What You Can DO To Make Sure You Get A Headshot That Works – No Matter Who Takes The Picture? Then Keep Reading ... Because This Letter Could Change Your Career Dramatically!

From: Bob Fraser

To: Professional Actors

Are you getting ready to lay out some serious cash for headshots?

If they don't 'turn out'– can you afford to try again? ... and again? ... and again?

If the idea of spending hundreds (maybe thousands) of dollars trying to figure out the whole 'headshot thing'  makes you a little sick to your stomach ... please take a few minutes to read this letter – it can save you a great deal of money ... and a LOT of wasted time and energy.

First, let me introduce myself, my name is Bob Fraser and I've been giving actors career advice for many decades. First as a writer/producer and director in theatre, television and film – where it was freqently my job to make the final casting decisions ... and now in my retirement.

Here’s the most critical piece of advice I give every actor: The one thing you must have – the key element to building a successful acting career – is a GREAT headshot.

If you're not getting called in regularly by the people who are in the business of hiring actors ... your headshot doesn’t work. It just isn’t cutting it.

The big reason most agents and managers start by telling newly signed actors to go out and get new headshots, is simply because if your headshot doesn't 'work' ... then all their efforts (and yours) will not move your career forward - no matter how talented you are.

Now, I'm going to assume that you are talented – that you've spent some serious time training – and that your audition skills are up to par. And I'm absolutely positive that you love acting or you wouldn't still be reading – but when it comes to the professional arena, the cold hard fact is this ...

Look, as a professional actor, your #1 marketing tool is your headshot ... and if it isn't working, I can practically guarantee that you are suffering frustration and career disappointment.

And don’t make the mistake of thinking it’s about what you look like ... or which photographer you choose. Don't operate under the mistaken assumption that getting a good headshot is simply a matter of booking a good photographer and showing up. Or, that as long as it's a well-lit, in-focus, 'nice' picture – it will be sufficient

Show business just doesn't work that way.

Frankly, a 'working' headshot only becomes possible when the actor sitting in front of the camera (that's you) knows PRECISELY what they are doing – and what they want the headshot to ‘say’ ... SPECIFICALLY!

For instance, it’s crucially important that you clearly communicate your 'character.’ You have to break through the clutter and grab the casting director’s attention, connect with the viewer – all while looking just like you. These are not skills that come naturally – believe me, they are learned and practiced.

Watch the red carpet, where professional actors are getting their pictures taken by hundreds of photographers (of varying skills) all the time. The better the actor is at the job – the better the pictures turn out ... no matter who snaps the shutter!

Busy actors who book work on a consistent basis, almost always look ‘right’ in photographs ... because they know precisely what they're doing when the shutters are clicking.

Again, this is rarely about which photographer is taking the photos – most professional headshot photographers know all there is to know about photography, lighting, framing, and precisely when to snap the shot ... that's their expertise.

But, if YOU are not prepared to do your part in the process – then getting a headshot that ‘works’ – that get’s you called in – can be an never ending round of ‘trying’ again .... and again ... and again.

The question is ...

All of which is meant to say - that if you’re absolutely commited to making forward progress in your career as a professional actor – you MUST HAVE a headshot that gets you called in.

Because, if you don't get in the door – you can't show them what you can do!

There's no real reason to continue to put up with the disappointment and frustration of an underperforming headshot. The best way to do it – is to get good info and put it to use.

The problem is: Where does an actor discover that sort of ‘insider’ information?

Well, let’s face it, this skillset is difficult to build – to be honest, most actors ony finally ‘get it’ after many sessions with a photographer ... getting educated in the ‘school of hard knocks.’

This kind of in-depth training just hasn’t been readily available in one place ... until now.

Information Makes All The Difference! Master Every Element Of The Professional Headshot ... And Get Your Career On The Fast Track Now!

Introducing: Headshot SecretsHow To Get Shots That Get You Seen

Headshot Secrets is a virtual mentor on your home computer – which will take you by the hand and give you comprehensive training in every single aspect of achieving your most critical career tool – the 'working headshot.'

With this step-by-step, 170 page, illustrated guide, you'll quickly discover all the 'insider' strategies, methods and tricks that the pros use ... every time they book a session with a photographer. Getting your new headshots will be a pleasure once you know exacting what you’re doing.

When you finish this course, you'll be more informed, feel more confident, enjoy a vital career building ‘edge’ ... and, best of all – you'll have total control over your professional image.

Discover how you can now get amazing results – by mastering the key skills of being a ‘pro’ in front of the camera.


Discover how you can really get amazingly good results – by mastering a few key skills ...

Learn the secrets of the 'pros' in just a matter of weeks, step-by-step, in the privacy of your own home, with my advanced computer-based acting career program.

Here are just a few of the 'trade secrets' you'll benefit from, when you access your own copy of Headshot Secrets on your computer ...


How to Find Your Comfort Zone In Front Of The Camera. You will be amazed at the number of usable shots you'll get – when you are fully prepared to ‘deliver’ the moment the photographer starts clicking the shutter. The ‘acting technique’ that always works.

Master The Golden Technique, Used by Artists for Centuries, That Always "’Catches The Eye’ of the Viewer – The exact ingredients that must be there in your headshot ... that will cause any casting director to take that all important 'second look.'

Where To Focus When You're 'Working' the Camera - Nail the 'pro's' trick that guarantees that your eyes will absolutely connect with the person looking at your headshot. Useful for television and film work too.

Choosing The Right Clothing, Make-up and Hair Style to Brand Yourself – How to work with the photographer to choose a good background color and texture. Using color psychology and subtle subliminal "hot buttons" ... to always deliver what you want them to see.

How To Test Your Headshot Choices – Who to ask and how to get useful answers. Discover what other people 'see' when they look at your headshot – it makes choosing a great headshot a 'slam dunk.'

Learn Timeless Advertising Strategies That Always Work – Once you start using these amazing tactics, you’ll start getting past the so-called 'doorkeepers' more often. Discover how to use your headshots in an effective marketing campaign.

Understand The Critical Role Perception Plays In The Casting Process – Begin to use this ‘insider’ info to create a ‘want-to-know’ feeling in the ‘buyers.’ Get total control over how the business 'sees' you – and create an almost unfair advantage.

How to Pick the Right Photographer ... For You. The questions you must ask before you book. Find a photographer who is willing to help you capture your uniqueness and will shoot the kind of pictures YOU want.

And that's just a small sampling of the 'career critical' information you'll find in this amazing course ... delivered immediately as a download PDF. (This format is compatible with most computers and electronic readers PC, Mac, Linux, Kindle, etc.)

Now, just picture yourself a few weeks from now heading out of the house to an appointment with your photographer ... and instead of those awful feelings of stress and anxiety – you actually feel great!

That's the feeling that comes from knowing precisely what you're looking for - being prepared to 'deliver' when the shutter starts clicking - having a plan of action – and having total confidence in the outcome.

It's how you feel when you're 'in the zone.'

At this point you may be wondering ...

Will Headshot Secrets work for you?

Now, I have to be brutally frank with you ... I can't guarantee your results – after all, I don't know you and I have absolutely no way of knowing how hard you're actually going to work at your career.

But, my entire business philosophy is summed up in this next sentence:

A VALUABLE EDUCATION – OR YOUR MONEY BACK!

Headshot Secrets (like every one of my acting career courses) is fully backed by my unique-in-the-industry, 100% Satisfaction Guarantee.

You can try all the methods, tactics, strategies and 'insider info' you will find in the course – and if you are in any way disappointed in your results, or find that the course is not for you (for any reason) send me a letter ... and I'll rush you a no-questions-asked 100% refund of every penny you’ve invested.

To assure you that this is a completely serious guarantee, you can take up to One Year to decide – right up to day 365 ... it's entirely your call.

Here's my guarantee ... (the fine print)


You really have nothing to lose, and perhaps a big step forward in your career to gain.

Since your entire (no risk) investment for Headshot Secrets is only $59.95 $49.95 – just a few weeks of Starbucks lattes – and since this course has the potential to save you hundreds, maybe even thousands of dollars, tons of frustration, and lots of time ... why not make the decision to take a positive step for your career today?

You can double or triple your success once you know what every casting director, agent, manager, producer and director is looking for ... when they open your submission.

So, if you've been disappointed with your headshots in the past – if you have 'issues’ with getting your picture taken – or even if your headshots just don't seem to be working ... isn't it about time to take action to change your results?

If you're finally ready to improve your acting business ...

Thanks so much for taking the time to read my message and, as always ...

Much Success,


Bob Fraser

P.S.  Your investment in Headshot Secrets is really pretty painless  – $59.95 $49.95 is a drop in the bucket when you consider how much time and money you can save when you have the knowledge and skills to get it right the first time. I’m certain that it’s better than laying out hundreds of dollars – over and over again – learning all these critical 'trade secrets' the hard way.

P.P.S. Don't put off your decision. As you probably know, procrastination is at the root of most career problems. Make a commitment to yourself to get this original study-at-home, computer based program ... which has been specifically designed to help you actually achieve one of your most important acting career tools ... and the only course of its kind that comes with a One Year Satisfaction Guarantee

If you have any questions or concerns – or just need a little reassurance that I'm a real person – please don't hesitate to send me an email using the ‘Contact’ link below.

I promise I'll answer you personally.

ABOUT BOB | TERMS & POLICIES | CONTACT | ORDER

DISCLAIMER & NOTICE This acting career program is meant for educational purposes only. Every effort has been made to represent this product accurately, however Bob Fraser, Bob Fraser Productions and Stage Door Media make no warrantee that the information provided in Headshot Secrets will be suitable or useful for all users. The earnings discussed are not the norm and should not be construed to be typical.

The accomplishment of a professional acting career is not an easy task. Your results are a function of your actions. The author is not a lawyer, tax accountant or business advisor, so your decisions about those kinds of matters should be based on advice from a professional in those fields. Any error of fact, misspellings, or other errata are strictly unintentional.

Copyright © 2005-2010 Bob Fraser Productions  All Rights Reserved. No portion of this site may be copied, transferred or reproduced by any means whatsoever without written permission of the copyright holder.

Bob Fraser Productions  •  3727 W. Magnolia Blvd. •  Burbank, CA 91505  •  818 424 0522